How We Began
Rare & Kind wasn't born in a boardroom, but from a pivotal conversation between two friends, Karan and Harshita, that challenged the norms of the skincare industry. It began when they questioned the reliance on harsh, industry-hyped products such as aggressive retinols simply because effective natural alternatives seemed non-existent. Realizing that the trade-off between efficacy and kindness was a myth they didn't have to accept, they turned to the rich botanical heritage of India for a solution. Driven by a need for honest self-care, they founded Rare & Kind to prove that potent, earth-based ingredients can revive the skin just as powerfully as synthetic science.
Our Philosophy
We view skincare as a bridge between efficacy and empathy. For us, every application is a daily ritual of kindness — a moment to reconnect with yourself and the natural world.
Our philosophy is rooted in respect: respect for your skin’s barrier and respect for our planet. We reject the fast-paced demands of the industry in favor of "slow beauty." This is a conscious choice to prioritize quality over speed, sourcing ingredients that are as sustainable as they are potent. By working with your skin's natural biology rather than against it, we create formulations that offer deep, lasting correction without aggression. It is beauty that breathes, heals, and sustains.
The Alchemy
Intentionality is our secret ingredient. We believe that great skincare isn't made in a lab alone, nor just found in a garden—it is the perfect union of the two.
We bridge the gap between the timeless botanical wisdom of India and the precision of modern dermatological science. From the first seed sown in nutrient-rich soil to the final recycled package in your hands, every decision is weighed with conscience and care. We craft formulas that are not only clean and conscious but profoundly effective—delivering the raw potency of nature with the reliability of science.